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The Unicorn In The Room

Why "Unicorn" Job Posts are Costing You Your Best Hires

We see them every day: Job descriptions that demand 15 years of experience in a technology that’s only been out for 5. Posts that ask for a 'Rockstar' with the wisdom of a CEO but the salary of an intern.   Keep reading...

here is what they actually do

They Insult the Veteran

They Invite the 'Gamers'

They Invite the 'Gamers'

 They tell high-level talent that their 20+ years of wisdom is only worth 'Entry-Level' respect. 

They Invite the 'Gamers'

They Invite the 'Gamers'

They Invite the 'Gamers'

 Honest experts won't apply for jobs they aren't fairly compensated for—but 'Keyword Gamers' will. 

They Create 'The Break'

They Invite the 'Gamers'

They Create 'The Break'

 Employers wonder why they can't find 'good people' while their own job posts are actively scaring the 'good people' away. 

noise VS. signal

Unicorn Truths

The Noise:  I used a job post from December 2025 from one the most trusted posting boards.


The Trace Reality Check: Below that, I condensed expectations.


The CEO Verdict: "This isn't a job description; it’s a wish list for a candidate who doesn't exist. Trace helps you find the Humans who actually do the work."


The Unicorn Post

The Typical Unicorn Job Post

  

VIRTUAL OPERATIONS COORDINATOR (Part-Time | Remote)


Summary

About the Role
 

I’m a multi-brand CEO, real estate broker, educator, and content creator preparing for a major 2026 expansion. I’m looking for a Virtual Operations Coordinator who is highly organized, proactive, tech-savvy, and capable of keeping multiple projects, platforms, tasks, and contractors moving in sync.
 

If you love structure, can manage multiple branches of work at once, and enjoy building systems that keep businesses running smoothly, this role is for you.
 

Role Overview
 

You will be my right hand in managing digital operations, coordinating tasks across multiple businesses, supporting my content pipeline, assisting with backend systems, and ensuring that my team, projects, and processes flow without bottlenecks.
This work requires someone who:
-thrives in fast-paced environments
-can create order from chaos
-communicates clearly
-asks questions proactively
-enjoys project management
-is comfortable working across multiple brands
 

Key Responsibilities
1. Project & Operations Coordination
Track tasks across multiple brands and projects
Maintain a Master Operations Dashboard (Google Sheets or Notion)
Manage deadlines, follow-ups, and deliverables
Coordinate tasks between other VAs (design, technical, social media, editor)
Organize weekly priorities & CEO briefings
Update TimeHero or task management tools with assignments
 

2. Digital Organization & Admin
Organize Google Drive folders across all brands
Maintain consistent naming & folder structures
Prepare weekly agendas, summaries, task lists
Draft and send emails using templates
Light inbox management (sorting, tagging, flagging)
Schedule meetings and manage calendars
 

3. Content & Media Support
Upload content into OnlySocial for scheduling
Upload PDFs, videos, images, and worksheets into AttractWell
Assist with organizing YouTube content (titles, thumbnails, descriptions)
Maintain a content library for reels, photos, and graphics
Light Canva work (resizing, exporting, formatting—not design-heavy)
 

4. Systems Support
Assist with 17hats workflows & task steps
Update AttractWell sequences and vaults
Clean up forms, links, and automations
Track progress of automations built by the Tech VA
Identify broken links, missing assets, or outdated documents
 

5. Communication & Reporting
Provide daily or end-of-day updates
Gather questions/issues and organize for review
Communicate professionally with other VAs, contractors, and team members
Prepare weekly progress reports
 

Qualifications
-Experience as a VA, Executive Assistant, Operations Coordinator, or Project Manager
-Strong organizational and administrative skills
-Confident working in digital platforms (training provided on all systems)
-Comfortable managing multiple tasks at once
-Excellent written communication
-Quick learner with strong attention to detail
-Not afraid to ask questions or take initiative
-Reliable, consistent, and able to work independently
 

Tools / Platforms You’ll Use (Training Provided)
You don’t need to know all of these now, but must be willing to learn:
-Google Drive
-Canva
-AttractWell
-17hats
-OnlySocial
-TimeHero or similar task managers
-YouTube backend
-Slack or WhatsApp for team communication
 

Hours & Commitment
-10–15 hours per week to start
-Flexible scheduling
-Long-term role if performance is strong
-Must be available for short weekly check-ins
 

Compensation
-Hourly rate based on experience
-Opportunity to grow into a long-term Operations Manager for multiple brands

Deliverables


Virtual Operations Coordinator will complete the following deliverables during this setup sprint (1–4 weeks):

  • Digital Organization & Systems Setup
  • Organize Google Drive for all brands (REB Realty, ABA, LIVE Your, TEF, MCC, GPHA)
  • Create a clean, labeled master folder structure with consistent naming conventions
  • Organize all existing PDFs, videos, images, and documents
  • Create a 2026 Master Operations Tracker (Google Sheets)

Project Coordination & Admin

  • Build out a weekly CEO dashboard with priorities, deadlines, and follow-ups
  • Track tasks and timelines for Creative VA, Tech VA, social media VA, and Video Editor
  • Prepare weekly agendas, summaries, and status updates
  • Create SOPs for content uploads, file management, and workflows

Content & Upload Support

  • Upload PDFs, worksheets, videos, and graphics into AttractWell
  • Create or clean vault folders inside AttractWell
  • Upload videos, reels, and graphics into OnlySocial
  • Organize all content into categorized libraries (quotes, reels, B-roll, trainings, etc.)

Systems Support

  • Assist with 17hats task steps and workflow setup
  • Update or verify links, forms, confirmations, and automations (training provided)
  • Identify broken links, missing files, or gaps in workflows

Communication & Coordination

  • Provide daily updates (2–5 sentences) on progress
  • Follow up with team members and keep tasks moving
  • Gather questions and present them clearly for review
  • Final Deliverables by Project End
  • -Fully organized Google Drive
  • -Updated AttractWell vaults with uploaded content
  • -Updated OnlySocial content library
  • -Completed 2026 Master Tracker
  • -Completed SOPs and checklists
  • -Weekly CEO summary template
  • -Clean list of remaining tasks and recommended next steps
  • Less than 30 hrs./week  

Hourly

  • Less than 1 month

Duration

  • Intermediate

I am looking for a mix of experience and value.

  • $6.00
  • $15.00

Hourly

  • Project Type: Ongoing project


You will be asked to answer the following questions when submitting a proposal:

  1. Describe a complex project you managed across multiple platforms. What was your      role and what tools did you use?
  2. You receive these tasks at once. What order would you complete them and why?       Upload 10 videos – Fix a broken AttractWell link – Weekly CEO summary due today Organize folders another VA needs – Upload a real estate flyer by noon
  3. How do you stay organized when working across multiple brands or projects?


Skills and Expertise


Mandatory Skills

Task Coordination

Google Workspace

Project Management

Organizational skills

Real Estate

Content Distribution & Promotion

Attention To Detail

Communication skills

Ability to follow instructions

Workflow building

SOP creation


Nice-to-Have Skills

Canva

Attractwell

17hats


Social Media Scheduling

OnlySocial

Light content formatting

Video Upload


Multi-Brand Support Tools

Google Drive

Canva

AttractWell

17hats

Slack or WhatsApp

OnlySocial

YouTube Studio


Preferred Qualifications

  • Talent Type: Independent
  • Job Success Score: At least 80%
  • English level: Fluent
  • Languages: English

Trace Solutions Review

Let’s be very clear about what is happening here. This "Multi-brand CEO" has fragmented their attention across multiple business entities. They are drowning in their own ambition and disorganization. They are looking for someone to come in and act as a Chief of Staff or Business Manager—roles that usually command $80k–$120k salaries—but they want to pay "Virtual Assistant in a developing nation" rate.


Job Posting Analysis: "Virtual Operations Coordinator"

1. The "Real" Summary

What they say: They need a "right hand" to help a multi-brand CEO organize files, track tasks, and support content for a major expansion.

What it actually is: You are being hired as a professional "Chaos Janitor." This CEO has started too many businesses, has files scattered everywhere, and has a team of contractors (VAs, editors) who are likely unmanaged. They want you to build the entire operational infrastructure for multiple companies in 4 weeks for the price of a fast-food combo meal.

2. The "Many Hats" Breakdown

They are asking for high-level systems logic for entry-level data entry pay.
 

Break It Down Your Real-Life Value | Low | Mid | Expert PayScale

Operations Director

Managing the "Master Dashboard," overseeing other VAs, holding the team accountable.

$50 / $75 / $100+ hr.


Systems Architect

Building workflows in 17hats, creating SOPs (Instructional Design), setting up automations.

$40 / $60 / $85 hr.


Digital Archivist

Cleaning up Google Drive for 8 different brands.  This is massive data management.

$25 / $35 / $50 hr.


Content Manager

Scheduling across Only Social, Attract Well, YouTube, managing metadata.

$25 / $40 / $60 hr.


Secretary/Admin

Inbox management, scheduling, daily updates.

$20 / $30 / $45 hr.


Actual Offer | All of the above combined.

$6.00 - $15.00 / hr.


Red Flags in this job description.

  • "Create order from chaos": This is the biggest red flag in the industry.  It means "I have absolutely no process, I am reactive, and I will likely change my mind five times a day."
  • "Setup Sprint (1-4 weeks)": They want you to do the heavy lifting—building the systems and cleaning the mess—and then they might cut you loose once the hard work is done.
  • "Intermediate level... mix of experience and value": "Value" is code for "cheap." They want an expert who doesn't know their own worth.
  • "Coordinate tasks between other VAs": This is a management role. If you are telling the Video Editor what to do, you are a Manager. Managers are not paid $10/hr.
  • "Detailed 5-part Deliverables list": They are asking for specific outcomes (SOPs, Master Trackers). This is actually good for you, because it proves this is a Project, not an hourly job. It should be billed as a flat-fee consulting package ($2k-$5k), not hourly.

FiNAL Drill down The Place to really Start

The Post on the Job Board

VIRTUAL OPERATIONS COORDINATOR  

Must be proficient in 12 software Systems 

Manage 4 VAs

Resize Canva files

Create order from chaos

Have Real Estate speak

Available Any Given Moment

10-15 hours per week to start

$10.00 hr.

The Trace Drill Down Final Audit

 The "Before" (The Unicorn):

  • The Request: "Virtual Assistant needed for 7 brands, $10/hr., must be a proactive systems-builder."
  • The Reality: The CEO is looking for a Chief of Staff but doesn't have the budget or the SOPs to support one.

The "Trace Deconstruction:

  • The Diagnosis: This isn't a "VA" role; it's an Infrastructure Sprint.
  • The Recommendation: Hire a Resolved SME for a 4-week Stabilization Project to build the SOPs, then hire the $15/hr. Assistant to follow them.
  • The Value: Saved the CEO 3 months of "hiring and firing" cycle and prevented a total operational collapse in 2026

A Job seekers rythum

Shakin' the Chase

I know what it is like to lose a job due to a corporate CEO mistake and everyone had to go. I was 50 years old at that time and thought I would never be able to find work because of my age. I loved that job. I was making 72K a year doing what I love. The job seeking experience was just horrible back then too. There was no AI in the mix, but it was a full-time job to look for work. I hated being unemployed and dealing with that extra burden of appearing before recruiters and standing in very long lines for my appointments. Working is so much easier. The struggle is still very real, but so much harder now. The hoops I jumped through back then were easier than dealing with all this added noise today. Today, you ar bombarded with ads to join competing job boards, pay to have your resume altered to just a different keyword algorithm, create samples, know at least 20 to 50 different tools or programs and be willing to be insulted for your worth. Your day starts with emails. Lots of emails depending on how many job sites you have posted your resumes, yes, resumes, because 1 is just not good enough to play the game. Here is an email I received. Let's break it down too, because golly gee, $9.00 to $15.00 dollars, sounds like it should be a super easy second job for side income while I look for my real job. Remember, you have an inbox with probably 30 to 60 of these waiting for your review. Sent to you by automated key word algorithms. Better skip breakfast and get busy.

Learning Experience Specialist (LXS) Summary

The Noise

Learning Experience Specialist (LXS)

Summary

Job Purpose 


The Learning Experience Specialist designs, delivers, and continuously improves the end-to-end learning journey for customers adopting our software solutions. 

As a subject matter expert, they translate customer goals into effective training experiences and collaborate closely with Product, CX, and Growth to ensure learning is clear, consistent, and engaging. 

This role maintains all training materials and resources, and requires a proactive, detail-oriented, and customer-focused individual who excels at communication and is passionate about helping users build confidence with new technology and processes. 


Duties and Responsibilities 

Lead the design and execution of a comprehensive dealer learning strategy that supports product implementation, adoption, and long-term retention. 


Create multi-format customer-facing learning experiences which may include digital training, e-learning, certifications, quick guides, and video tutorials. 


Collaborate with Product, Customer Experience, and Growth to ensure training content aligns with current features, workflows, branding, and dealership best practices, while identifying learning gaps and addressing them with new programs or materials. 


Continuously assess the learning experience through feedback, analytics, and performance outcomes to drive improvements improving training delivery and content effectiveness. 

Manage and maintain our product tutorial software, customer-facing LMS and other digital learning tools to ensure content is accessible, engaging, and up to date. 


Represent the voice of the dealer by sharing insights on common learning gaps or challenges. 

When necessary, provide hands-on assistance to dealerships.


Conduct tailored training sessions with all Auto Verify customers at all stages, and internal teams. 


Perform other duties, projects, or initiatives as assigned 


Qualifications Required 

A passion for creating a memorable customer experience. 


2–4 years of experience in training, learning development, or customer enablement—preferably in automotive retail, SaaS, or technology implementation environments. 


Strong understanding of dealership operations and digital transformation within automotive retail. 


Strategic thinker who can balance hands-on execution with program-level planning. 

Proven experience designing and delivering engaging learning programs. 


Skilled in learning technology tools (e.g., LMS platforms, knowledgebase management, product tutorial software. - Data-driven mindset with the ability to measure and report on learning effectiveness. 


Strong communication and presentation skills with comfort facilitating learning and information-gathering sessions with internal and external stakeholders. 


Self-motivated and organized, with the ability to independently manage multiple training projects while maintaining strong attention to detail and applying effective problem-solving skills. 


Enthusiastic about helping others learn and adopt technology. 

Highly intuitive, receptive to feedback and has a contestant desire to learn and improve. 

Dedicated team-player who thrives in a fast-paced environment. 


Experience with or knowledge of Intercom, Jira, and/or HubSpot and Aircall. 

Fluency in both English and French

Experience in the automotive field

  • More than 30 hrs./week
  • 6+ months
  • Intermediate
  • $9.00 to $15.00
  • Remote Job
  • Ongoing project

Skills and Expertise

Mandatory Skills

Instructional Design

Content Writing

Trace Review

 The Unicorn Reality Bite: "The $9.00 Master Architect"


The "Ask": They want a strategic leader to design a "comprehensive learning strategy," manage a Learning Management System (LMS), create video tutorials, act as a subject matter expert, SME, for the automotive industry, collaborate with Product and Growth teams, and—oh yeah—be fluent in English and French.

The "Insult": $9.00 – $15.00 per hour.


The Trace Breakdown:


  • The Complexity Paradox: This isn't a "Specialist" role; this is a Director-level workload. Designing an end-to-end learning journey for a SaaS product while managing technical software (LMS, Jira, HubSpot) requires high-level Crystallized Intelligence.
  • The Global Language Discount: They are asking for bilingualism (English/French) and technical subject matter expertise for the price of a fast-food order.
  • The "Everything" Specialist: The "Duties and Responsibilities" list includes everything from high-level strategic planning to "hands-on assistance to dealerships". They aren't looking for a person; they are looking for an entire department.


The CEO Verdict:

"This job post is the poster child for Value Disconnection. They are asking for a bilingual, tech-savvy, automotive industry strategist to build their company’s educational backbone for $9 an hour. This is exactly why the 50+ workforce feels invisible—because the system is trying to buy a Ferrari for the price of a bicycle tire."

you're welcome

Trace Solutions

Copyright © 2026  TraceSolutions.Work is a project of Kathy Ellis, operating as a Sole Proprietorship. All proprietary vetting methodologies, including the 'Raw Truth' intake and SME Dossier formats, are trade secrets and protected under common law trademark.  

© 2026 Trace Solutions. All Rights Reserved. Proprietary Vetting Methodology.”

© 2026 Trace Solutions. All Rights Reserved.

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